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초록 |
Although tourists’ movements are formed in terms of space, those behaviors are
facilitated or hindered by the perceived psychological distance.
Psychological distance, the subjective recognition of the distance, is perceived by
the individual's subjective experiences, while it is influenced by society, culture,
politics, and religion.
While the number of Muslims visiting Korea has ben increasing over the years
with tourists from Southeast Asian countries, including Indonesia and Malaysia,
as the majority, to further increase the number of inbound Muslim tourists, destination marketers should explore and study al facets of Islamic atributes to
satisfy them. To do so, mitigating psychological distance is an esential isue
by enabling Muslims to perceive Korea as a safe and convenient destination to
travel.
This study atempts to investigate the structural relationships among destination
atachment- engagement- loyalty- psychological distance, which afect decision
making and information procesing, and the moderating efect of K-culture in the
context of those relationships.
To acomplish the study’s purposes, this study surveyed local Muslims living in
7 countries (United Arab Emirates, Saudi Arabia, Qatar, Iran, Malaysia,
Indonesia, Brunei)and used a sample of 55 respondents.
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