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[¹ÚÈ¿¿¬, ±è´ë°ü]In pursuit of an environmentally friendly convention industry A sustainability framework and guidelines for a green convention
bbin 18-08-30 17:19 316

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In pursuit of an environmentally friendly convention industry A sustainability framework and guidelines for a green convention

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Hyo-Yeun Park & Dae-Kwan Kim

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Keywords Stakeholders, Analytic hierarchy process, Sustainability, Delphi technique, Guideline,

Green convention

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Purpose – This paper aims to systematically develop a sustainability framework and guidelines for the

green convention industry to cover the entire process of hosting a convention.

Design/methodology/approach – The guidelines were designed in three phases: defining a

sustainability framework for a green convention, conducting a three-round Delphi survey and developing

comprehensive guidelines. The relative weights and/or importance were calculated and compared based on

questionnaires and the analytic hierarchy process method.

Findings – This study summarized 153 sustainable practices and their relative importance (seven

categories and 37 subcategories) to suggest future directions and managerial implications for academia and

practitioners to cope with negative environmental impacts and to create an environmentally sustainable

convention industry.

Research limitations/implications – Because the proposed framework and guidelines were developed

in a particular environment, their applicability might be improved by further review prior to translating them

into another context.

Practical implications – This study provides implications to help practitioners plan and execute events

in more environmentally and socially responsible ways. Practitioners may use the proposed guidelines, either

as a whole or in part, to select the areas that are most applicable or in need of attention. Additionally, the

guidelines may be used as an evaluation framework after hosting a convention to indicate specific ways to

reduce harmful environmental practices and the importance of each practice.

Originality/value – The proposed sustainability framework and guidelines consider all aspects of the

convention industry, including all possible aspects of stakeholders that may affect convention organizers and

participants, as well as related industries.