논문게재실적 HOME > 사업단 성과 > 논문게재실적
 
 
[구철모] 지식포럼 참가동기 요인과 재참가 의도에 미치는 영향: 골프레이밍 이론을 적용하여
kahwea 18-08-28 14:29 492

논문명

지식포럼 참가동기 요인과 재참가 의도에 미치는 영향:

골프레이밍 이론을 적용하여

저자(참여인력명)

구철모

게재지명

지식경영연구

핵심어

세계지식포럼(World Knowledge Forum), 골프레이밍 이론(Goal Framing Theory), 동기(Motivation), 재참가의도(Intention to Revisit)

초록

The objective of this study is to explore attendees' motivation, satisfaction, and intention to revisit the World Knowledge Forum (WKF). The importance of this study is that it is the first to examine the WKF, which is a renowned, prestigious global forum in Korea. In this study, the goal framing theory is adopted to hypothesize a theoretical model to explain and predict attendees' motivation, satisfaction, and intention to revisit the forum. The hypothesized model is validated empirically using a sample of 305 attendees of the WKF in 2015. Ultimately, of eight hypotheses, seven are verified and one is rejected. According to the results of an empirical analysis, our study validates the usefulness of the goal framing theory and suggests an examination of its theoretical and practical implications.