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핵심어 |
도심거리관광(Urban Street Tourism), 장소성(Sense of Place), 신사동 가로수길(Sinsa-dong Garosu-gil), 젠트리피케이션(Gentrifacation), 참여관찰(Participant observation), 인스타그램 이미지( Instagram Image) |
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초록 |
The purpose of this study is to look into real world and SNS(Social Networking Service) space's sense of place and its' symptoms(i.e., gentrification)in urban street tourism. In order to achieve the study goals, we conducted multi-level participant observation in both Shinsa-dong Garosu-gil as a real-world, and ‘Garosu-gil’ image through Instagram as a virtual-world. Research results showed that 'Garosu-gil' images contained not only positive but also negative sense of place in urban street tourism. Positive factor is 'new place of shopping and gourmet', negative factor is 'place of bravado'. We assumed that negative sense of place derived from the gentrification symptoms of Garosu-gil. Furthermore, the findings through Instagram, foreign visitors tended to focus on 'streetscape' and 'unique display/interior' more than domestic visitors. This study suggests sustainable direction of urban street tourism development. However this study has some limitations. Thus, follow up studies should supplement these defects and be expected to enhance science objectivity by quantitative research. This study provides the basis for enlarging the width of understanding of urban street tourism in Korea. |
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