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[구철모, 이지민] 자아이미지와 기능적 일치성이 축제 애착과 관광목적지 인지적 충성도에 미치는 영향관계
kahwea 18-08-28 17:03 396

논문명

자아이미지와 기능적 일치성이 축제 애착과 관광목적지 인지적 충성도에 미치는 영향관계

저자(참여인력명)

구철모, 이지민

게재지명

관광레저연구

핵심어

축제 의존도(Festival Dependence) , 니스카니발(Nice Carnival), 축제애착(Festival Attachment), 자아이미지 일치성(Self-Congruity), 기능적 일치성(Functional-Congruity), 관광목적지 충성도(Destination Loyalty), 축제만족(Festival Satisfaction)

초록

The purpose of this study was to explore the factors that drive visitor loyalty to the host destination. Our analysis focused on the effects of self-congruity and functional-congruity of the relationship among festival satisfaction and festival dependence as roles of mediator, festival attachment and cognitive loyalty to the host destination. To achieve the purpose, 94 questionnaires were collected from visitors in ‘Nice Carnival’. Based on the literature, a conceptual model was developed and was tested using structural equation modeling. We found that festival satisfaction and dependence had significant effects as mediating factor of the relationship. There was no significant effects between self-congruity and festival satisfaction and festival attachment and cognitive loyalty to the host destination. Based on these findings, both theoretical and practical implications of this investigation are discussed.