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[±¸Ã¶¸ð, ÀÌ°æ¹Î] ÄÁº¥¼Ç¼¾ÅÍ¿Í À̺¥Æ®¿¡ ´ëÇÑ Áö°¢µÈ °¡Ä¡°¡ÇൿÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ - °¡Ä¡±â¹ÝÀÌ·Ð(Value-Based Theory)À» Áß½ÉÀ¸·Î - |
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kahwea |
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18-08-28 17:15 |
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329 |
³í¹®¸í |
ÄÁº¥¼Ç¼¾ÅÍ¿Í À̺¥Æ®¿¡ ´ëÇÑ Áö°¢µÈ °¡Ä¡°¡ÇൿÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ - °¡Ä¡±â¹ÝÀÌ·Ð(Value-Based Theory)À» Áß½ÉÀ¸·Î - |
ÀúÀÚ(Âü¿©Àη¸í) |
±¸Ã¶¸ð, ÀÌ°æ¹Î |
°ÔÀçÁö¸í |
¹«¿ªÀü½Ã¿¬±¸ |
Çٽɾî |
Perceived Value(Áö°¢µÈ °¡Ä¡), Convention Center(ÄÁº¥¼Ç¼¾ÅÍ), Convention Event(ÄÁº¥¼ÇÀ̺¥Æ®), Perceived Benefit(Áö°¢µÈ ÇýÅÃ), Perceived Sacrifice (Áö°¢µÈ Èñ»ý) |
ÃÊ·Ï |
This research investigates perceived values of convention center and event to behavioral intentions based on value-based theory. The purposes of this study are that describe anticipates of perceived benefits and sacrifices of both objects, and verify the processes from these anticipated factors to behavioral factors via mediating from perceived value. We find out significant effects of perceived benefits of convention center and events, and perceived sacrifice of convention event. However, perceived sacrifice of convention center is not significant to Songdoconvensia¡¯s perceived value. As these results, we examine mediating effect of perceived value of convention center and event to behavioral intentions. |
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