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[구철모, 이경민] 전시회의 지능형 IT 현장사용과 통합성과가 참관객 만족에 미치는 영향에 대한 연구 |
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kahwea |
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18-08-28 17:20 |
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285 |
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논문명 |
전시회의 지능형 IT 현장사용과 통합성과가 참관객 만족에 미치는 영향에 대한 연구 |
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저자(참여인력명) |
구철모, 이경민 |
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게재지명 |
인터넷전자상거래연구 |
| 핵심어 |
Trade show, Intelligence IT on-site usage, Exhibition's effectiveness,Attendees' satisfaction |
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초록 |
As s result of the phenomenal
growth of IT, such as virtual reality and augmented reality, has been used in trade
show to provide a differentiated service. The goal of this study was to find how
the on-site usage with IT leads to attendees` satisfaction based on product
intelligency theory. We investigate the applicability of attributes` product
intelligence to measure on-site usage in trade show, and manifest its effect
though relative advantage to satisfaction of participation in exhibition.
Besides on-site usage`s effect, on-site usage`s effect, the role of overall
effectiveness about the exhibition has been investigated in this study. We try
to find the mechanism influence to satisfaction of attendees with overall
effectiveness as well as IT usage of exhibition onsite. |
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