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[김철원, 윤혜진] 글램핑 고객의 브랜드태도, 이미지, 재방문의도 및 고객시민행동과의 구조적 관계 |
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컨경대학원생 |
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18-08-29 01:01 |
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464 |
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논문명 |
글램핑 고객의 브랜드태도, 이미지, 재방문의도 및 고객시민행동과의 구조적 관계 |
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저자(참여인력명) |
김철원, 윤혜진 |
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게재지명 |
관광레저연구 |
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핵심어 |
글램핑(Glamping), 고객시민행동(Customer Citizenship Behavior), 재방문의도(Revisit Intention), 브랜드 태도(Brand Attitude), 이미지(Image) |
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초록 |
The objective of this study is to investigate Glamping customer citizenship behavior. This paper introduces a research model that consists of three antecedents (brand attitude, image, and revisit intention) that lead to customer citizenship behavior in Glamping customers. Data were collected from 283 respondents that visit in Glamping in order to validate the proposed research model. The empirical results showed that the two antecedent factors (brand attitude and image) had significant influences on revisit intention. Then, the effect of revisit intention on customer citizenship behavior was found to be significantly positive. |
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