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[윤혜진] 카라반 고객의 속성평가, 이미지 및 재방문의도간의 구조적 관계 연구 |
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컨경대학원생 |
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18-08-29 01:03 |
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514 |
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논문명 |
카라반 고객의 속성평가, 이미지 및 재방문의도간의 구조적 관계 연구 |
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저자(참여인력명) |
윤혜진 |
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게재지명 |
관광레저연구 |
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핵심어 |
카라반(Caravan), 재방문 의도(Revisit Intention), 이미지(Image), 속성(Attribute) |
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초록 |
This study tests a model based on hypothesized relationships among campers’ evaluation of caravan camping attributes, caravan image, and revisit intention. The results showed that the evaluation of caravan attributes act as an antecedent of perceived caravan image and revisit intention. Additionally, the caravan image of campers had a positive influence on their revisit intention. Findings suggest that the positive image of caravan camping is essential to attracting repeat visitors. Implications of these results are discussed as they provide significant guidelines for the development of camping industry and future research. |
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