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[김동한,김대관]국내 인센티브 관광수용태세 개선 방안 연구 - 2014년도 서울·경기권 방문 외국인 인센티브 관광객을 중심으로
bbin 18-08-29 11:19 318


논문명

국내 인센티브 관광 수용자 태세 개선 연구  - 2014 년 대한민국 서울 · 경기권 방문 외국인 인센티브 관광객을 중심으로

저자 ( 참여 인력 명 )

김동한, 김대관

pos

관광레저연구 

예어

보상관광(Incentive Tours), 관광수용태세(Preparedness),보수 관광객 (인센티브 관광객), 수정 IPA (개정 IPA)

초록

This study aims to investigate tourism preparedness of incentive tourism and provide improvement plans for tourism preparedness.

The study conducted on-site surveys from January to December 2014 and collected 1,452 valid samples for analysis. In order to derive the results, revised IPA suggested by Deng(2007), was used and the results are shown in the 4 quadrant. In the first quadrant, ‘safety’, ‘accommodation’, ‘Tourism information service’ were located. Next ‘shopping’, ‘nightlife’, ‘food & beverage’, ‘attraction’ were located in the fourth quadrant which should be urgently improved. The implications are presented based on the items in the first and fourth quadrants.

This study is meaningful in that it investigates tourism preparedness and suggests implications. For further research the variable in each quadrant can be investigated in-depth to suggest solutions.