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핵심어 |
participants’ characteristics, knowledge sharing, forum quality, social learning, knowledge
transfer, forum satisfaction |
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초록 |
The purpose of this study is to analyze empirically how the characteristics of participants in
educational and social learning forums and the quality of events influence expectations and
satisfaction of forums. The study also aims to provide strategic implications for forum organizers
and give them suggestions on how to set up target audience, manage forum contents, speakers, and
services, improve attendee satisfaction, and ultimately maximize overall outcomes.
As exchanges among individuals, enterprises, and organizations, as well as countries are growing
rapidly, the convention industry has become a key player in the market. Conventions have also
become a venue for people to discuss a specific agenda or topic, exchange information and learn
knowledge and insights. Especially, the forum – as part of the convention industry – plays a vital role
providing educational and social learning opportunities as scholars and expertise come together to
share their knowledge and experience through a variety of discussions.
With its role, many of forums are taking place in recent years; however, there have been few
empirical studies upon the forum itself. Also, there have been few attempts to research how the
quality of forums affect participants’ satisfaction along with their characteristics and how much of
practical knowledge is provided throughout the events. This study is meaningful in that it is the first
practical study that takes a deep understanding of the forum and sees how the quality of the forums
influences participants’ satisfaction and whether the characteristics of participants have a moderating
effect in increasing the level of satisfaction. Forum organizers could also take a strategic approach as
The purpose of this study is to analyze empirically how the characteristics of participants in
educational and social learning forums and the quality of events influence expectations and
satisfaction of forums. The study also aims to provide strategic implications for forum organizers
and give them suggestions on how to set up target audience, manage forum contents, speakers, and
services, improve attendee satisfaction, and ultimately maximize overall outcomes.
As exchanges among individuals, enterprises, and organizations, as well as countries are growing
rapidly, the convention industry has become a key player in the market. Conventions have also
become a venue for people to discuss a specific agenda or topic, exchange information and learn
knowledge and insights. Especially, the forum – as part of the convention industry – plays a vital role
providing educational and social learning opportunities as scholars and expertise come together to
share their knowledge and experience through a variety of discussions.
With its role, many of forums are taking place in recent years; however, there have been few
empirical studies upon the forum itself. Also, there have been few attempts to research how the
quality of forums affect participants’ satisfaction along with their characteristics and how much of
practical knowledge is provided throughout the events. This study is meaningful in that it is the first
practical study that takes a deep understanding of the forum and sees how the quality of the forums
influences participants’ satisfaction and whether the characteristics of participants have a moderating
effect in increasing the level of satisfaction. Forum organizers could also take a strategic approach as
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