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[김철원]지속가능한 전시컨벤션 개최지 운영 전략에 관한 연구 |
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논문명 |
지속가능한 전시컨벤션 개최지 운영 전략에 관한 연구 |
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저자(참여인력명) |
한주형, 김철원 |
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게재지명 |
무역전시연구 |
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핵심어 |
Convention and Exhibition (전시컨벤션), Sustainabilty (지속가능성),
Creating Shared Value (공유가치창출), Sustainable Destination Management Strategy
(지속가능한 개최지 운영전략) |
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초록 |
The purpose of this study is to explore operational strategies for sustainable
convention and exhibition destination management in terms of CSV (Creating Shared
Value). The study revealed sustainable destination management paradigm in
convention and exhibition industry, which is formed by creating shared value
phenomena. This study also sugested management guidelines aplied to operational
strategies in the convention and exhibition destinations. Operational strategies reflect
thre pilars: recognition of product and market, re-conceptualization of sustainabilty,
and establishment of clusters. The study implied significant progres in converging
CSV and sustainablity in the convention and exhibition industry
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