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[김철원] 시티투어버스 활성화 방안 연구 |
논문명: 시티투어버스 활성화 방안 연구
저자: 김철원, 이태숙
게재지명: 관광레저연구
핵심어: 시티투어버스(city tour bus), 시티투어 구성요소(components of city tour), 만족도(Satisfaction), 중요도-실행도 분석(Importance Performance Analysis)
초록:
The purpose of this study was to find ways to revitalize city tour buses for urban tourism. A city tour can be defined as a program for touring a variety of tourist attractions (including sightseeing, food, and entertainment) scattered throughout the city from the residence to the designated place of the destination with city tour buses as a transportation mode. Through the FGI (Focus Group Interview)and empirical analysis, the concept of city tour was redefined, the components of the city tour buses and the satisfaction of the users were understood, and the policy and practical implications were suggested by analyzing the importance and the performance of the city tour buses. This study is worthy of expanding social acceptance in that it explores the city tour activation program which can be contributing to urban tourism.
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