게제연월일 : 2019.09.01
논문명: 국내 MICE 이해관계자 협력 네트워크 구축 과정에 관한 연구 - 근거이론을 중심으로 -
저자(참여인력명) : 이혜련, 윤유식
게재지명 : 관광학연구
핵심어 : 협력 네트워크, MICE 이해관계자, 이해관계자 시장지향성, MICE 목적지, 근거이론, Collaborative network, MICE stakeholder, Multi-stakeholder market orientation, MICE destination, Grounded theory analysis
초록 : It is necessary to identify the factors that strengthen or weaken cooperation for effective collaboration at a destination. It is also crucial to recognize potential benefits that stakeholders could gain through cooperation to promote voluntary and proactive destination marketing activities. However, existing studies have only dealt with the necessity and importance of collaborative networks and their characteristics, and there has been little research on the way to strengthen collaboration within a destination. The purpose of this research is to discover the process of establishing MICE cooperative networks from the multi-stakeholder market orientation perspective. Qualitative research by applying grounded theory was carried out. In-depth interviews were conducted with 18 knowledgeable MICE experts. The concepts and categories from the statements were compared and analyzed to form the MICE multi-stakeholder market orientation structural paradigm model and the MICE destination value formation process. Based on the results, theoretical and practical implications are suggested. Furthermore, the results can be used as basic evidence to support policy for MICE destination competitiveness.
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