논문명: 문화콘텐츠형 시티투어버스 법령 개정 연구
저자: 이태숙, 안덕수, 김철원
게재지명: 관광레저연구
핵심어: : 시티투어버스(City tour bus), 질적 관광(Quality tourism),
문화콘텐츠형(Cultural contents type), 뉴욕 더 라이드(The Ride in New
York), 법제도 개선(Legal amendments)
초록: The purpose of this study is to suggest legal amendments to improve the city tour bus system. The city tour bus is recognized as a mode of tourism transportation to enhance accessibility to major tourist attractions in the city and to guide tourists various urban destinations in a short period of time. However, due to the increase in FIT and changes in tourism trends that demand high quality tourism experience, new types of tourism reception systems should be created for providing tourists with a higher quality tourism experience rather than 'convenience' and 'efficiency'. It is important for urban destinations to develop city tour buses with cultural experiences and contents. For this, it is needed to develop a new concept of city tour bus called "Cultural Content Type of City Tour Bus". The study suggested three types of legal amendments that can benchmark “The Ride" in New York, which is the most innovative city tour bus in the world and compared the three types of legal amendments. The effects of new city tour bus system will make a significant contribution to enhance destination image positively, resulting in attracting more visitor.
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