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[정형우, 박현호, 김동한] 비 연고성 소재를 활용한 축제의 서비스품질 만족도 평가: 중요도-만족도 분석을 중심으로 |
논문명: 비 연고성 소재를 활용한 축제의 서비스품질 만족도 평가: 중요도-만족도 분석을 중심으로
저자(참여인력명): 정형우, 박현호, 김동한
게재지명: 관광레저연구
핵심어: Non-connected material, Festival service quality, Satisfaction, Relative importance, Revised Importance-Performance
초록
The purpose of this study is to investigate the overall satisfaction factors of festival service quality which utilized non-connected material using Revised Importance-Performance Analysis. For achieving the results of this study, data was collected from the 260 visitor of Seoul Bamdokkaebi Night Market 2018(April 27-April 28). Among the 260 questionnaires, only 235 were selected as valid samples. From the revised IPA results, the present status about festival service quality which is derived from 4 quadrants can be grasped. And also implication of which attributions should be improved first can find. The result were as follows:
The most urgent improved attributions in quadrant 4 are diversity and price of shopping product, sanitary condition of food, beverage and place to eat, whole configuration of festival and Placement of rest facilities. So this research try to find and suggest strategic priority improvements about festival service quality for future development.
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