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[구철모] Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews
chengao 19-06-10 16:25 333
논문명 : Assessing the Impact of Textual Content Concreteness on Helpfulness in Online Travel Reviews 저자(참여인력명) : 구철모 게재지명 : JOURNAL OF TRAVEL RESEARCH 핵심어 : online travel review, textual content concreteness, temporal distance, risk–benefit tendency, construal level theory, feeling-as-information theory 초록: The online travel review has become one of the most influential information sources for travelers’ decision making. This research primarily aims to examine the relationship between review textual content concreteness and review helpfulness in the tourism context. In particular, we examine how this relationship plays out under two individual circumstances, namely, temporal distance and risk–benefit tendency. Based on the construal level theory and feeling-as-information theory, two experiments are conducted to test whether the influence of review concreteness is moderated by temporal distance and risk–benefit tendency. The results show that the main effect of review concreteness is significant; however, in contrast to the assumptions of theories and results of relevant studies, both interaction effects of temporal distance and risk–benefit tendency are not. Finally, we interpret the findings and discuss the implications and limitations of this research.