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[구철모]Exhibition Guide System Acceptance for Smart MICE |
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chengao |
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19-05-30 13:30 |
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305 |
논문명 : Exhibition Guide System Acceptance for Smart MICE
저자(참여인력명): 구철모
게재지명 : Asia Pacific Journal of Information Systems
핵심어 : Smart MICE, Smart Tourism Ecosystem, Exhibition Guide System (EGS), Elaboration Likelihood Model (ELM), Impact
초록
Meeting, Incentive travel, Convention, Exhibition (MICE) industries recently introduced new information systems, such as the exhibition guide system (EGS), to keep pace with Smart MICE and maximize the effect of exhibition performance. We investigate how persuasive EGS can affect the EGS acceptance of attendees via cognitive and affective response. We analyzed data from 442 EGS users at an exhibition. We found that information accuracy, information relevance, and source credibility were predictors of cognitive response. Source credibility had a significant effect on affective response. Furthermore, cognitive response was found to be a positive predictor of affective response and EGS acceptance. We also found affective response is a predictor of EGS acceptance. The theoretical and practical implications of the study were presented based on the results.
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