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[구철모]Tourists happiness: are there smart technology effects? |
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chengao |
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19-05-30 13:42 |
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329 |
논문명 : Tourists happiness: are there smart technology effects?
저자(참여인력명): 구철모
게재지명 : ASIA PACIFIC JOURNAL OF TOURISM RESEARCH
핵심어 : Tourist happiness, Smart tourism technology, Perceived value, Tourism satisfaction, Destination experience, Seoul tourists
초록
The purpose of this study is to develop a research model demonstrating tourists’ value-seeking processes through the tourism services and travel experiences of a destination. The model suggests that tourist happiness is assessed by tourists’ perceived experiences, which are formed by two motivational values: smart tourism technology (STT) and destination value. Despite a large quantity of research attention on destination tourism, the relation between tourists’ destination experience and STT has been less enthusiastically studied. Therefore, this study proposes to test an integrated model with attributes of STTs and destination values that contribute to tourists’ life happiness. The results of this study, from a survey of 191 foreign tourists in Seoul, South Korea, indicate that tourists are likely to put more value on what they perceived from their destination travel experiences than what they perceived from their experiences with STT services when they evaluate their overall happiness. Theoretical and practical implications are discussed.
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