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[박현호, 정형우, 김동한] 비 연고성 소재를 활용한 축제의 서비스 품질과 지각된 가치가 만족도에 미치는 영향 |
논문명: 비 연고성 소재를 활용한 축제의 서비스 품질과 지각된 가치가 만족도에 미치는 영향
저자(참여인력명): 박현호, 정형우, 김동한
게재지명: 관광레저연구
핵심어: Non-connected material, Festival service quality, Perceived value, Mediating effect, Satisfaction
초록
This study investigated the relationship among festival Service quality which utilized non-connected material, perceived value, and satisfaction. For achieving the purpose of this study, data was collected from the 260 visitor of Seoul Bamdokkaebi Night Market 2018(April 27-April 28). Among the 260 questionnaires, only 235 were selected as valid samples. The result were as follows:
First, festival service quality factors(Food, Contents of the festival, Amenity, Shopping, and Accessibility) had significant influence on visitor’s perceived value. Second, festival service quality factors(Food, Contents of the festival, Amenity, Shopping, and Accessibility) had significant influence on visitor’s satisfaction. Third, Visitor’s perceived value had significant influence on visitor’s satisfaction. Last, Perceived value carry out mediating effect between service quality and satisfaction.
According to the previous researches, perceived value played mediation role on the relationship between service quality and satisfaction. The result of this study is almost as same as the previous results. The result of this study can be derived to practical as well as academic implications.
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