경희대학교 BK21

논문명

확장된 기술수용모델을 적용한 관광정보 애플리케이션의 지각된 유용성과 즐거움에 영향 을 미치는 선행변수 연구

저자(참여인력명)

허준, 김철원  

게재지명

한국관광레저학회

핵심어

관광정보 애플리케이션(Tourism Information Application), 확장된 기술수용모델(Extended Technology Acceptance Model), 지각된 즐거움(Perceived Enjoyment) 

초록

The study explores the effects on technical, individual, social characteristics on perceived usefulness and enjoyment as well as intention to use of tourism information application. In order to perform this study, a research model including technical(information quality, system quality), individual(self-efficacy and innovation), social(social impact) characteristics was proposed. A survey was conducted from June 1 to July 20, 2012. A total of 410 questionnaires were collected. Excluding missing questionnaires, 332 usable questionnaires were analyzed. The results of this study are as follows. Firstly, technical characteristics had a positive effect on perceived usefulness and enjoyment but information quality had no effect perceived enjoyment. Secondly, individual characteristics had a positive effect on perceived usefulness and enjoyment but self-efficacy had no effect perceived enjoyment. thirdly, social impact had a positive effect on use to intention but had no effect on perceived usefulness fifthly, perceived usefulness and enjoyment had a positive effect on use to intention but perceived usefulness had no effect perceived enjoyment.