경희대학교 BK21

논문명

V-method를 활용한 관광 목적지로서의 서울 이미지 융합 연구: 중국 소셜 미디어 “런런 (Renren)” 게시 사진 분석 

저자(참여연구원명)

김철원 

게재지명

한국과학예술포럼 

핵심어

Chinese tourists, perceived destination image, Renren Social Network, Seoul, Visual method 

초록

This study investigated Seoul’s image as a tourism destination that Chinese tourists perceived, taking advantage of Chinese Social Media “Renren”. The study used visual method (V-method) to collect images and analyzed them in terms of convergent disciplinary approach. It searched Chinese word, “首尔”, in Renren social network. 526 Seoul’s photos were collected from 129 users’ mini-homepage. Destination planners and marketers should understand how the Chinese tourists perceive the Seoul’s image and recognize the contribution factors to representations of the city. It is recommended that more cultural experience should be offered to Chinese tourists.