| 논문명 |
인센티브관광 참가자들의 관광수용태세와 사후행동에 대한 차이에 관한 연구 |
| 저자 |
유아남 김대관 |
| 논문게재지 |
한국관광레저학회 |
| 핵심어 |
인센티브관광 수용태세(Incentive tourism preparedness),
사후행동(Behavioral Intention), 참가자 만족도 (Participants
Satisfaction) |
|
초록 |
This research mainly aims to understand the influence of participants' satisfaction
and behavior intention. And it has been founded what kind of effect exists between
Incentive travel participants when it was seen separately by China and ASEAN.
Besides it also provided clues about how to enhance the satisfaction of participants
and improve Incentive tourism preparedness.
The result is as followings.
This research employed an exploratory factor analysis in order to secure a validity
of the construct on motivations to visit to exhibitions. First, according to the
analysis of this research, there are two factors, including 'Access and hospitality',
'Charm and Comfort.' Second, it was found that there was no difference between the
participants from China and ASEAN in the influence of the satisfaction of Incentive
tourism preparedness on behavioral intention.
This study has tried a new approach to a comparative study about whether there
is any difference and causal relationship in the satisfaction of Incentive tourism
preparedness and behavior intention depending on nationality. In addition, based on
the results of the difference between the participants from China and ASEAN, this study has respectively presented effective tourism policy and marketing strategy
according to there characteristics and needs. |
|
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