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초록 |
Based on International visitor survey data from 2012 to 2014, this study
investigated the impact of visit experience on the level of difference in satisfaction
and post behavior. The results of this study indicated that there was no significant
difference in overall satisfaction, however, differences were revealed in satisfaction
level on each measurement item. ‘Food’ and ‘Communication’ showed the high level
of satisfaction among repeated visitors. As a result of relative importance analysis,
first-time visitors were only consist with repeated visitors in ‘Safety’,
‘Communication’ and ‘Travel expense’. From the results of relative importance and
satisfaction analysis, this study conducted Importance-Performance Analysis which is
expected to provide competitive marketing strategies targeting both first-time visitors
and repeated visitors. |
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