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초록 |
The purpose of this study was to identify the satisfaction and to develop
improvement plans through camping attributes using Revised IPA
(Importance-Performance Analysis). To achieve the purpose, “Fair-Camping of
Gyeonggi Province ” was selected in 2015. The survey was conducted for 2 weeks,
786 sample were collected. The results of this study can be summarized as follows.
First, ‘Kindness of employees’, ‘Property of entrance fee’ and ‘accessibility of camp
site’ were indicated high score and ‘installation of camp equipment and items’,
‘additional facilities(ground, snack store etc.)’ and ‘experience about natural activity’
were indicated low score in satisfaction. Second, ‘Safety’ was located in quadrant of
3 in IP Matrix. It is considered that awareness of campers who participated in
“Fair-Camping” was lacked about ‘Safety’. Finally, ‘activities with other campers’,
‘experience about natural activity’ were indicated high importance and low
satisfaction. |
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