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kahwea 18-08-28 14:01 342

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¼Ò¼È ³×Æ®¿öÅ· »çÀÌÆ®(Social Networking Site, SNS),

¾ÖÂø(Attachment), ½É¸®Àû ±ÙÁ¢¼º(Psychological closeness), Âü¿©(engagement)

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Social Network site (SNS) is one of travel information source. Also, SNS allows users to perceive psychological closeness and a online space which can build relationships among other users. Based on these, SNS users can build attachment among other users, which will determine whether they will functionally and emotionally engage in participation related to tourism information. So, this study conceptualize crucial factors based on psychological distance, attachment theory. This paper studies a sample of 479 SNS user. The empirical results of structural equation modeling (SEM) indicated that psychological closeness affects attachment, and this, in turn, significant impacts on functional and emotional engagement. Also, psychological closeness directly affected functional and emotional engagement. These findings have theoretically and practically implications of the study.