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[김동한,김대관]서울지역 MICE 개최지 수용태세 개선 방안 연구 - 2014년도 MICE(Meeting, Convention) 외국인 참가자를 중심으로 |
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논문명 |
서울지역 MICE 개최지 수용태세 개선 방안 연구 - 2014년도 MICE(Meeting, Convention) 외국인 참가자를 중심으로 |
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저자(참여인력명) |
김동한, 김대관 |
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게재지명 |
관광레저연구 |
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핵심어 |
MICE 개최지수용태세(MICE Destination Preparedness),
마이스(MICE), MICE 참가자, (MICE Participants), 수정된 IPA(Revised IPA) |
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초록 |
This study aims to investigate MICE destination preparedness of Seoul and provide improvement plans for MICE destination preparedness. For the study, it was conducted on-site surveys from January to December 2014 and collected 2,983 valid samples for analysis. In order to find the results, revised IPA suggested by Deng(2007), was used and it was shown in the 4 quadrant. In the first quadrant, ‘korean kindness’, ‘safety’, ‘transportation’, ‘employee friendliness’ were located. Next ‘attraction’, ‘food & beverage’ were located in the fourth quadrant which should be urgently improved. The implications are presented focused on the items in the fourth quadrants. This study is meaningful in that it investigates MICE destination preparedness of Seoul and suggests implications. For further research, the variable in each quadrant needs to be investigated in-depth to suggest solutions and it`s necessary to conduct focused on other regions |
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