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With the rapid growth of Malaysian and Indonesian Muslim tourists visiting Korea in recent years, Asian Muslim
countries are emerging as new inbound markets. Reflecting this tendency, this study has a major purpose in measuring
the attractiveness of Korea as a tourist destination perceived by Muslim tourist. The attractiveness of destination was
subdivided into tourism attribute and hallyu (Korean wave) attribute. The former was assessed by five variables including
tourism infrastructure, tourist facilities, natural resources, economic development, and people. The latter was explained
by Hallyu entertainment and Korean food. After evaluating the overall attractiveness of Korea as a tourist destination,
the current study investigates the relationship between destination attractiveness, perceived value, destination
satisfaction, and future intention to visit. We conducted a questionnaire survey on Muslim tourists who had visited Korea.
PLS path analysis was conducted to verify the research model. The result shown that sub-categories for measuring
destination attractiveness are well explained overall attractiveness, and the perceived value has a partial mediating effect
on the relationship between destination attractiveness and satisfaction. In addition, the usefulness of on line tourism
information used as a control variable in this study, significantly has a negative effect on the relationship between
destination attractiveness and destination satisfaction. This result which is contrary to the previous studies was explained
by the expectation-disconfirmation theory. | 
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