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핵심어 |
Online travel review, Review usefulness, Construal-level theory, Review content characteristics, Temporal distance |
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초록 |
This study’s objective is to use the construal-level theory (CLT) to explore the effect of the utility of online
travel reviews on tourists’ perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research. |
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