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핵심어 |
Tourism Information, Social Curation, Hashtag, Uses and Gratification, SNS Fatigue |
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초록 |
As the use of social network service has brought the change in the fundamental way of tourism behavior and tourist information search recently, the user's needs for social curation which selects valuable information and provides are on the increase, reflecting this phenomenon. Hashtag is to maximize the role of social curation and the purpose of this research is to analyze and verify the causal structure of tourist information search empirically by applying hashtag based on social curation that creates new paradigm in information retrieval.
In this study, uses and gratifications theory and SNS fatigue were applied to examine the trade-off relationship between positive and negative aspects of hashtag use for acquiring the tourism information. The questionnaire was designed based on various theoretical backgrounds and literature reviews, and the datas were collected from those who search and collect tourism information by using hashtag in SNS. Online survey was carried out from April 10th to 17th, 2017 to collect samples. In total, 378 valid copies among 398 were used for the analysis. The purpose of this research is to apply the hashtag, which is a core function of social curation, which plays a crucial role in shaping various commercial and trends, such as tourist attractions and places, when tourism decision making using SNS forms a new paradigm of tourism behavior. This research investigates to review the trade-off relationships between the use and gratification theory and the positive/negative aspects of the SNS fatigue factors, and provides academic and practical implications. |
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