경희대학교 BK21

논문명

MICE 산업 네트워크 거버넌스 연결망 모형 개발에 관한 연구-서울 MICE 산업을 중심으로-

저자(참여인력명)

하명희, 김철원

게재지명

이벤트컨벤션연구

핵심어

마이스(MICE), 네트워크 거버넌스(Network Governance), 사회연결망분석(Social Network Analysis)

초록

Purpose –This study is to examine the transformation process and current situation of MICE industry network governance in a changing policy environment. Further, it presents a model of MICE industry network governance that can lead the MICE industry of the future. Design, data, and methodology –Seoul public-private cooperation system, the Seoul MICE Alliance (SMA) was selected. An integrated study was conducted through social network analysis and in-depth interviews in terms of the process of network change from 2013 through 2017. Result – The Seoul government has achieved the quantitative growth of the Seoul MICE Alliance, which was promoted for the purpose of building a MICE industrial sustainable system, it exposed the limitations of policy implementation that did not lead to qualitative growth such as efficient network operations and increased profits. Conclusions –A network model for the future of the MICE industry was derived based on the analysis of change process of the Seoul MICE industry network governance structure and in-depth interviews with SMA related organizations. It makes a valuable academic contribution in presenting the framework to grasp the MICE industry network and in developing a theoretical model of the perform analysis on future MICE industry governance.