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[정오, 구철모]배달앱에 대한 지각된 가치와 제공하는 정보의 품질이지속적 이용의도에 미치는 영향 |
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chengao |
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19-05-30 13:05 |
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497 |
논문명 : 배달앱에 대한 지각된 가치와 제공하는 정보의 품질이지속적 이용의도에 미치는 영향
저자(참여인력명): 정오, 구철모
게재지명 : 정보시스템연구
핵심어 : Food Delivery APP. Perceived value, Information quality, Intention to reuse, TAM
초록
Purpose The purpose of this study is to identify the effects of users’ perceived value of food delivery Apps and information quality on acceptance and intention to reuse of food delivery Apps.
Design/methodology/approach This study made a design of the research model by integrating the factors of perceived value and information quality with the acceptance and continued usage of delivery Apps on the basis of the TAM (Technology Acceptance Model).
Findings The results of this study suggests that perceived emotional value and monetary value, accuracy and timeliness of information have significant positive effects on usefulness and easiness of food delivery Apps. Meanwhile, both usefulness and easiness of food delivery Apps have significant positive influences on users’ continually use intention. Furthermore, implications in terms of the findings of this study are discussed.
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