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[구철모]Examining the influencing factors of intention to share accommodations in online hospitality exchange networks |
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chengao |
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19-05-30 13:16 |
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559 |
논문명: Examining the influencing factors of intention to share accommodations in online hospitality exchange networks
저자(참여인력명): 구철모
게재지명: JOURNAL OF TRAVEL & TOURISM MARKETING
핵심어: Intention to share accommodations, social capital theory, trust, CouchSurfing, online hospitality exchange networks, sharing economy
초록
CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts' intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.
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