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[이종현, 이성빈, 김동한]수정된 IPA기법을 활용한 경주시 도시관광요소 만족도 평가 : 2016 경주 MICE 외국인 참가자를 대상으로 |
논문명: 수정된 IPA기법을 활용한 경주시 도시관광요소 만족도 평가 : 2016 경주 MICE 외국인 참가자를 대상으로
저자(참여인력명): 이종현, 이성빈, 김동한
게재지명: 이벤트컨벤션연구
핵심어: Urban Toursim, Gyeongju City, Revised Importance-Performance Analysis, Satisfaction, MICE Foreign Participants
초록
Purpose– In this study, the overall satisfaction level of Gyeongju tourism was compared to the participants' relative importance and satisfaction. The study was conducted through the importance-performance analysis pertaining to the 2016 Gyeongju MICE foreigner participants in order to find out ways to improve the satisfaction of tourists who are visiting Gyeongju city.
Design, data, and methodology–The overall satisfaction factors of Gyeongju urban tourism for the 2016 Gyeongju MICE foreign participants were analyzed using a Revised Importance-Performance Analysis. Questionnaires were gathered from 18 events at Gyeongju Hwabaek International Convention Center where the MICE event held. A total of 300 questionnaires were distributed from April 16 to November 26 in which 279 using valid samples were analyzed.
Result– TAs a result of the Revised IPA analysis: Attractivensess of Gyeongju, Kindness of Employee(Traders), Various Tourism Resources, Historial Culture Resource, Amenities variables are contained in quadrant 1 (Keep Up the Good Work); Nighttime Activity, Communication(Language) variables are contained in quadrant 2(Concentrate Here); Food and Beverage, Relevance of travel cost, Transportation, Shoppin are contained in quadrant 3 ; Kindness of Local people, Safety, Accommodation, Tourism Information, Nature views in quadrant 4 Conclusions– This study is different in the terms that it evaluates the satisfaction of urban tourism within Gyeongju city with respect to foreigners who participated in MICE events held in Gyeongju city. It is also meaningful that it provided implications for improvement and maintenance based on the result of analyzing the satisfaction evaluation concerning urban tourism factors in Gyeongju city.
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