게제연월일 : 2019.10.01
논문명: 언어네트워크분석을 통한 지역특화컨벤션 육성 사업 비교 - 대구와 부산 사례를 중심으로 -
저자(참여인력명) : 이혜련, 김미성, 서유빈, 김현정
게재지명 : 관광학연구
핵심어 : 컨벤션산업, 지역특화컨벤션, 언어네트워크분석, 미디어분석, Convention industry, Regional specialized convention, Semantic network analysis, Media analysis
초록 : This study was conducted to compare the policies and implementation regarding the development of regional specialized conventions, their further development, and maximizing their social value. Daegu Metropolitan City and Busan Metropolitan City were selected as research areas among the cities that had started regional specialized convention projects carried out by their respective local governments in the initial stage. The policy analysis was proceeded through content analysis based on project announcements of each area. For analyzing the phenomenon reflected in the media, the authors collected 248 articles in Daegu and 986 articles in Busan since 2012, when the policy started. From the articles, a semantic network analysis was performed by using Textom. The results show that the term “regional specialized convention” itself was not widely publicized, but that the direction pursued by development policy was paid off in implementation.
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