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[국제] 2019 The 1st International Allied Trade Associations Annual Meeting Jointly with the 21th IAGBT-KITRI Biannual Conference and Research Symposium
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   태국_Abstract_The_Influence_of_Booth_Experience_Perceived_by_Exhibition_Visitors_on_Their_Attitude_and_behavioral_Intention_김인영,_김봉석.pdf (123.3K) [1] DATE : 2019-06-12 12:29:57


학술대회 이름

[국제] 2019 The 1st International Allied Trade Associations Annual Meeting Jointly with the 21th IAGBT-KITRI Biannual Conference and Research Symposium

학술대회 소개

Theme : Mega Trends in Global Business, Economy, and Trade : Risk, Resilience and Best Practices

학술대회 일시

2019.02.11.~2019.02.13.

학술대회 장소

태국 방콕 Kasetsart University

발표논문

The Influence of Booth Experience Perceived by Exhibition Visitors on Their Attitude and Behavioral Intention: Applying Strategic Experiential Modules

논문저자

김인영(발표자), 김봉석