| 발표논문명 |
컨벤션조직의 공익마케팅활동이 개최지 효과 및 브랜드가치에 미치는 영향연구 |
| 저자 |
장소월 |
| 학술대회명 |
제 77차 한국관광학회 학술대회 |
| 일시 |
2015.02.06 |
| 장소 |
동국대학교 |
| 초록 |
This study aims to find the significance of the convention-related public organizations workers'cognition about the importance of public marketing
activities. As well as to analysize the outcome of convention organization of public marketing activities holding positive, negative effects and the host
brands value relationship. In order to strategically maintain the importance of conventions' differentiation marketing and the brands value of exhibition organization, this research is necessary to explore the importance of public marketing activities held by the public value and brand image link here.
In this research, On the convention field public marketing activities' arguments were marketing strategy. In order to construct the convention
destination's competitiveness and the differentiation of public marketing strategy, it is necessary to investigate the relation of convention organizations' public marketing activities' importance recognization and destination effections, destination brand value. As the results we can propose the implication of public marketing activities can enhance the competitive |
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