| 발표논문명 |
컨벤션산업 공유가치창출(CSV)에 따른 기대성과 및 지속적 행동의도 연구 |
| 저자 |
김기현 |
| 학술대회명 |
제46차 한국관광레저학회 춘계 학술 대회 |
| 일시 |
2015.07.04 |
| 장소 |
서울 |
| 초록 |
The purpose of this study was to draw the CSV in convention industry and
investigated the relationships between expectation and behavior intention.
The data was collected from 188 convention experts who are currently working more than a year for convention-related organization such as Government, CVBs, DMOs, Convention Centers, PCOs PEOs, Hotels, travel agencies and so on. Result of the study, CSV in convention industry tended to partly effect industrial expectation, regional expectation and business organized expectation. Also, These expectations partly influenced behavior intention. It is meaningful that this study presents academical backgrounds and directions for activities of CSV in convention industry. However, concepts of CSV values needs to develop more specific in the following study because this study has shown simple result as the beginning of the CSV in convention industry. |
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