| 발표논문명 |
컨벤션모바일 어플리케이션 특성에 다른 이용만족도 및 충성도 연구 |
| 저자 |
최해용, 이수혜 |
| 학술대회명 |
제 77차 한국관광학회 학술대회 |
| 일시 |
2015.02.06 |
| 장소 |
동국대학교 |
| 초록 |
This study was to explore the relationships between convention mobile applications, and convention participants' satisfaction and loyalty. Recently mobile applications by using smart-phone have been utilized to provide relevant information and contents, Similarly,convention industry utilize mobile application to provide convention program, speakers, and other
information and contents, However, only few research has been conducted to investigate convention mobile application characteristics and benefits. This study provides the results of convention mobile application characteristics and its impacts on participants' satisfaction and loyalty. Among convention mobile application characteristics, conveniency and information are important factors to enhance convention participants' satisfaction and loyalty. More discussion and implication is provided in the conclusion section. |
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