| 저자 |
Sunyoung Lee, Chulmo Koo, Seunghun Shin, and Namho Chung
이선영, 구철모, 신승훈, 정남호 |
| 초록 |
The effects of online review has been evaluated as crucial factor for consumer’s perception and actual behaviour. Because of the intangible products and services hard to evaluate before experience, online review’s importance is especially higher in tourism industry. This study aims to examine the influence of tourism online review, separating into experience online review and factual online review, to tourists’ psychological and physical reactions through a Longitudinal Trust-Satisfaction Model (LSTM). From this study, we expects tourism online reviews, checked before the trip, influence not only the tourists’ intention to visit places, formed in pre-trip phase, but also the tourists’ satisfaction, formed in post-trip phase.
Keywords: Online tourism review, Destination, Longitudinal Trust-Satisfaction Model (LSTM) |
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