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Mediating Roles of Self-Image Expression: Sharing Travel Information of SNSs |
 [해외학술대회]_구철모,_전유희,_한희정,_정남호.pdf (187.8K) [2] DATE : 2015-03-23 16:12:16 |
| 발표논문명 |
Mediating Roles of Self-Image Expression: Sharing Travel Information of SNSs |
| 저자 |
구철모, 전유희, 한희정, 정남호 |
| 학술대회명 |
ENTER 2015 |
| 일시 |
2015.02.05 (학회기간: 2015.02.03-2015.02.06) |
| 장소 |
스위스 (루가노) |
| 초록 |
Social networking sites (SNSs) have become important and popular tools for not only presenting self-image, but also sharing travel information. This study adopted self-image expressions to understand tourists’ intentions to share travel information and behavioral changes in SNSs. To enhance understanding tourists’ intention and behavior, the current study suggests a research model based on motivations for self-image expression (i.e., creativity, altruism and social relationship). This current study empirically resulted in the importance of users’ creativity, altruism and social relationship in SNSs, which leads to the intention and behavioral changes to share travel information. In addition, altruism moderated the negative effect of creativity on self-image expression as well as the positive effect of social relationship on self-image expression. Based on the result of this study, the current study bears some implications in theoretical and practical context.
Keywords: Social Networking Sites, Self-Image Expression, Travel Information |
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