| 발표논문명 |
The Impact of Potential Travelers’ Media Cultural Experiences
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| 저자 |
구철모, 전유희, 한희정, 정남호 |
| 학술대회명 |
ENTER 2014 |
| 일시 |
2014.01.23 (학회기간: 2014.01.21-2014.01.24) |
| 장소 |
아일랜드(더블린) |
| 초록 |
Cultural exposure to a particular country through media affects people’s preference of that foreign country and may ultimately be a function of behavior of that country’s cultural products – e.g., traveling that country. Media culture has been recognized as a major reason why people would like to visit a destination. However, media culture in tourism context has been rare, drawing upon media cultural exposure, we propose a research model and attempt to answer how do socio-cultural factors affect individual’s how intention to visit a travel destination site? In particular, this study examines the impacts of potential travelers’ media cultural exposure in three different language use groups (i.e., English, Japanese, and Chinese) and their perception of the media cultural experience on their intention to visit the actual offline travel site (i.e., South Korea). Theoretical and practical implications of the results will be discussed.
Keywords: Media Cultural Experiences, Use & Gratification Theory, Smart Tourism
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