|
논문명 |
A Study of the Determinants of Location Choice for Exhibiiton Centers
|
|
저자 |
박시현, 김봉석, 소단단, 강종량 |
|
학술대회명 |
Fifth Asia-Pacific Business Research Conference |
|
일시 |
2014. 2. 17 ~ 2. 18 |
|
초록 |
This study aims to examine the need for an exhibitioncenter in a local community and to identify the factors that should be taken into consideration when choosing its location. The purpose of this study was achievedthrough a review of both the literature in this field and empirical studies from exhibition industry stakeholders. In this study, we conduct a literature review and examine the 2006-2012 preliminary feasibility analysis done by the Korea Development Institute (KDI) and the construction standards of the exhibition center set by the Ministry of Trade, Industry and Energy (MOTIE) in order to develop a set of factors that should be consideredwhen choosing a location for an exhibition center. In most previous studies, the center’s operation is examined without observingthe features and characteristics of the exhibition center. To solve this problem, combinations of qualitative and quantitative approaches were used. Here, we also draw various location determinants from the literature and run a reliability analysis to verify the significance of each determinant. After the reliability analysis, exploratory and confirmatory factor analyses were performed. We then conduct a multiple regression analysis to examine the relationship between the determinants and the necessity of the exhibition center. In this study, six factors are identified and further examined: the neighboringenvironment, the local infrastructure, the potential exhibition participants, the local exhibition industry, the local economy, and the local government’s network. Based on the outcomes of this study, the determinants of location choice that have been identified should be taken into consideration during a local government’s decision-making process for the construction and expansion of an exhibition center.
|
|
HOME > 사업단 성과 > 학술대회 참가실적
