| 발표논문명 |
EFFECTS OF MEDIA EXPERIENCE ON DESTINATION CONTENTS AND INTENTION TO VISIT
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| 저자 |
구철모, 전유희, 한희정, 정남호 |
| 학술대회명 |
2014 WHTF (World Hospitality & Tourism Forum) |
| 일시 |
2014.06.26 - 2014.06.28 |
| 장소 |
The - K Hotel, Seoul |
| 초록 |
Cultural exposure to a particular country through media affects people’s preference of that foreign country and may ultimately be a function of behavior of that country’s cultural products – e.g., traveling that country. Media experience has been recognized as a major reason why people would like to visit a destination. In particular, this study examines the impacts of potential travelers’ media experience in three different language use groups (i.e., English, Japanese, and Chinese) and their perception of the media experience on their intention to visit the actual offline travel site (i.e., South Korea). To enhance understanding intention to visit the destination, this study proposes a research model based on use & gratification theory and belief-desire-intention model. We found that mass and social media experiences had a effect on the intention to visit destination through the desire to visit the destination and destination contents gratification. According to the result of an empirical analysis, our study suggests some theoretical and practical implications.
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