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How Far, How Near Psychological Distance Matters in the Online Travel Reviews: A Test of Construal-level Theory |
 ENTER2016_Shin,_Seunghun;Chung,_Namho;Kang,_Doyong;Koo,_Chulmo_How_Far,_How_Near_Psychological_Distance_Matters_in_the_Online_Travel_Reviews-A_Test_of_Construal-level_Theory.pdf (412.5K) [2] DATE : 2016-02-19 10:36:15 |
| 발표논문명 |
How Far, How Near Psychological Distance Matters in the Online Travel Reviews: A Test of Construal-level Theory |
| 저자 |
Shin, Seunghun; Chung, Namho; Kang, Doyong; Koo, Chulmo |
| 학술대회명 |
ENTER 2016 |
| 일시 |
2016.2.2-2016.2.5 |
| 장소 |
Bilbao, Spain |
| 초록 |
An online travel review is regarded as more important than general product review due to the tourism product’s intangibleness. This study aims to explore the effect of online travel review’s usefulness to the tourist’s perception with construal-level theory (CLT). For this goal, online travel reviews are divided based on the review content characteristics and the review usefulness of two different online reviews are compared by the temporal distance. The results show that the near future tourists are more influenced by concrete reviews than abstract reviews, but the far future tourists are more influenced by abstract reviews than concrete reviews. Based on the results, the theoretical and practical implications are discussed and future research directions are followed based on the limitations. |
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