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학술대회 이름 |
[국제] 2019 The 1st International Allied Trade Associations Annual Meeting Jointly with the 21th IAGBT-KITRI Biannual Conference and Research Symposium |
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학술대회 소개 |
Theme : Mega Trends in Global Business, Economy, and Trade : Risk, Resilience and Best Practices |
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학술대회 일시 |
2019.02.11.~2019.02.13. |
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학술대회 장소 |
태국 방콕 Kasetsart University |
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발표논문 |
The Influence of Booth Experience Perceived by Exhibition Visitors on Their Attitude and Behavioral Intention: Applying Strategic Experiential Modules |
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논문저자 |
김인영(발표자), 김봉석 |
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